Denver Hotel Discounts Have Arrived

With our official hotel partner, onPeak, we have negotiated the best rates at convenient Denver hotels. You're only a few clicks away from a great hotel at an exclusive SIA Snow Show 2016 rate. 

Topics: SIA Snow Show, Hotel Blocks

Dragon’s Mike Tobia On The Sessions @ SIA and Maintaining the Brand's Heritage

SIA + TWB THE SESSIONS @ SIA Just released: Mike Tobia, Dragon

Topics: SIA Snow Show, The Sessions @ SIA

How Many People Participate? The Answer Depends on Who, and When You Ask

How many people participate in snow sports? It seems like a simple question with a straight forward answer, so why are there very different answers coming from several different studies? Which one is right?  Why does the Physical Activity Council (PAC) data say there are 11 million downhill...

Topics: research

The Next Generation of Reps: Our Annual Check-in With Some of the Industry’s Rising Stars

At the end of each summer, we ask our SIA field reps, (Dave WrayReddy Kennedy and Ed Wray) to highlight a few sales reps they think are up and coming in the industry. And every year, we love to hear those reps’ stories – how they got to where they are, their work ethics, their struggles and...

Topics: SIA Member

Spreading the Love and Inspiring Our Next Industry Leaders: Inaugural SOS Outreach Industry Day Offers Opportunity for Interaction and Education

SOS Outreach hit a home run last week with their new Industry Day program, bringing their corporate sponsors and participants together in a successful day that proved hugely inspirational for everyone involved. I caught up with SOS’s Gillian Lane, Caitlin Kincaid and Sara Henley to learn more...

Topics: Snow Sports Industry

Spy Optics’ Travis Tomczak and Michael Marckx Talk Happiness

SIA + TWB THE SESSIONS @ SIA Just released: Travis Tomczak & Michael Marckx, Spy Optics

Topics: SIA Snow Show, The Sessions @ SIA

Cultivating Youth: How brands and retailers are speaking to Gen Z

Authentic youth culture and the boardsports industry have a mutual need. After all, groms just want to be groms and, well, the aging enthusiasts still wish they were. 

Topics: Retailing

DIY Wednesday: All Under One Roof

Last weekend I was in a pretty card and gift store when I snapped this photo. I love this idea of a structure within a structure.

Topics: Retailing, Merchandising

SIA EXHIBITORS: Be Aware of Fair Guide/Expo Guide Exhibitor Scams

It has recently come to our attention that Expo Guide S de RL de CV of Mexico (aka the Fair Guide, product of Construct Data Partners, Slovakia) has once again been targeting SIA Members/Exhibitors requesting company data updates for an online directory. They are specifically mentioning the SIA...

Topics: SIA Snow Show

The Snow Sports Industry Rallies Behind Guinness Book of World Record For Largest Ski/Snowboard Lesson

Last week, representatives from SIA and WWSRA joined colleagues from NSAA, PSIA-AASI, NSP, the U.S. Forest Service, USSA, RRC, Head Tyrolia Wintersports, The National Ski Club Newsletter,, nxtConcepts and Snow Operating to preview promotional materials for the industry’s latest...

Topics: World's Largest Ski and Snowboard Lesson



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