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La Niña Winters – A Short History

At SIA, we keep a running history of winters including weather, sales, participants, skier/snowboarder visits, etc. We don’t do this just because they all seem to run together after a while, and they do.  We are historians because it help us project sales and participation for coming seasons. ...

Topics: Trends

Revisiting the 2017 Trend Forecast

Adapted from Jessica Kaplan's Trend Report following the SIA Snow Show

Topics: SIA Snow Show, SnowSports Industries America

Retail Watch

The New Costs of Employing Salary Workers: Is your business prepared for the upcoming changes?


Topics: Retail, Snow Sports Industry

SIA is Hiring at Park City Office

SIA is looking to add a Research Manager to its talented roster in its new headquarters in Park City. Check out the job listing below, and contact for more information.

Topics: Snow Sports Industry

August Notes from SIA's President


Why You Should Care about Pokemon GO

It’s a kids’ game!  It’s a waste of time!  And, it may change the world.  It’s just the beginning for technology called augmented reality.

Topics: research

Product Field Testing Apps

Rapid technology advancements have created a continuous stream of new services geared toward snow sports manufacturers. Now with today's mobile industry, product testing technologies can allow consumers to understand what products will do for them and which products are the best value....

Topics: SIA Member, Industry + Intelligence, B2B

Who Are The Balanced Warriors?

Who is the  Balanced Warrior?  She may have been core in the past, now she has a family, her job has become more important, but she is still an athlete that takes excellent care of herself

Topics: research

SIA Hiring Three New Positions at Park City Office

SIA just announced it’s moving out west, and with that transition, we are looking to add new talent to our roster. Check out the job listings below, and contact for more information.

Topics: Snow Sports Industry