Snow Sports Participants Numbers Increased in 2014/2015

The preliminary results of the 2014/2015 Participant Survey are in! The preliminary data shows increases in every snow sports discipline except for a small decrease in cross country skiing. There was a 4% increase in the number of snowboarders this season. The number of downhill skiers who identifie...

Topics: research

3 Runs With Icelantic Skis' CEO, Annelise Loevlie

Ah, summer...a time for snow sports manufacturers to kick back and relax. Not so fast. Annelise Loevlie, Icelantic's CEO is a busy bee, like many of our members, even in the hot summer months. We had the chance to catch up with the SIA Board of Director, wine lover, outdoor enthusiast and all around...

Topics: SIA Member, Skiing

WSC Issues Guidelines for Implementation of Container Weight Verification Requirements

Topics: SIA Member

ThirtyTwo’s Brian Cook on the Brand’s Roots and 20 Year Anniversary

SIA + TWB THE SESSIONS @ SIA Just released: Brian Cook, ThirtyTwo

Topics: SIA Snow Show, The Sessions @ SIA

Getting a Handle on Snow Product in the Summer Can Pay Dividends

Most retailers tend to approach the snow season in four stages; pre-season, peak season, late season and off season, with the summer truly being “off.” Some retailers that focus exclusively on snow products close their doors completely over the summer months, while others who have complimentary prod...

Merchandising: Brand Loyalty

I was leaving work the other day when I heard a deep, loud rumbling sound – like a jet engine - coming from outside.  I looked down the street towards where the sound was coming from.  Emerging around the corner was a string of Lamborghini’s – slithering up the road like a band of bad ass, 600 plus ...

Topics: Retailing, Merchandising

SIA Summer Snowdown Brings a Successful Day of Networking, Reconnecting, and Dreaming of the Season Ahead

The 2015 Summer Snowdown was a great success, with lots of time for leisurely chatting and relationship building inside the cool, airy space at Pillars 38. It was a picture perfect day – brilliant sun, relatively low humidity - a great day for journalists to get out of the office and get a glimpse o...

Topics: SIA Summer Snowdown

Quiksilver's Todd Richards on the Sessions @ SIA

SIA + TWB THE SESSIONS @ SIA Just released: Todd Richards, Quiksilver

Topics: SIA Snow Show, SIA Member

Here's To Our Favorite NYC Summer Reunion - SIA Summer Snowdown

Last night we gathered for a pre-Snowdown happy hour on the incredible rooftop deck at The Press Lounge in Manhattan’s trendy Hell’s Kitchen neighborhood. Between the 360 degree views of the Hudson and the city, the sunset glowing on the glass and metal of the New York skyline, and the great reunion...

Topics: SIA Member, SIA Summer Snowdown

A B2C Lesson on Engaging Your Customer

B2B brands can increase their revenue exponentially when they take a page from the B2C playbook and start making customer engagement a priority.

Topics: B2C, B2B