U.S. Environmental Protection Agency Administrator Gina McCarthy to Open SnowSports Industries America 2016 Snow Show

We are thrilled to have Gina McCarthy, Administrator of the U.S. Environmental Protection Agency, do the honors of opening the 2016 SIA Snow Show in Denver, Colorado. In Partnership with Protect Our Winters (POW), SIA will host Gina McCarthy as the keynote speaker during Day 1 of the Snow Show...

Topics: SIA Snow Show

Social Trends and Snow Sports: What Are Your Customers Doing? DCIP Social Trends Report Available Now for Download

Understanding current social trends can help players in the snow sports market take full advantage of new opportunities, and help industry brands avoid the pitfalls of missing a trend. The snow sports participant base is young, well-educated and often on the front end of social trends like...

Topics: SIA Research

20 Most Iconic Snowboarding Images of All Time: B4BC Live Online Auction is Open for Bidding

Topics: SIA Snow Show

New Updates: World Class Speakers and Events on Tap for the 2016 SIA Snow Show

We are in full countdown mode for the 2016 SIA Snow Show. With 110 new and debuting exhibitors, inspiring keynotes from world-class thought leaders, and a full week of can’t-miss events, the snow sports community will come together at the 62nd annual Snow Show for trend spotting, business...

Topics: SIA Snow Show

Over 110 New Exhibitors Signed on for 2016 Snow Show: Could Your New “It” Product be Among Them?

 We are so excited to welcome 110 new exhibitors to the 2016 SIA Snow Show  this year. Some brands will make their industry debut at this year’s Snow Show, while others are circling back after a hiatus, but all will show their innovations with pride under the roof of the Colorado Convention...

Topics: SIA Snow Show

What's Your Show Plan? Successful Show Veterans Share Tips Learned from Years of Experience

The 2016 Snow Show is approaching fast. With just 3 days until we head to Denver, have you thought about how you’re going to organize your time at the Show? After many years of seeing retailers and brands have a successful Show using many different approaches, one thing we all know for sure is...

Topics: SIA Snow Show

We Have Our Winner! SIA and POW's #GreenShopComp Welcomes +swappow to the Show

We are so excited to announce the winner of our #GreenShopComp, the contest we ran this year with Protect Our Winters to honor some of the most environmentally conscious shops. Our winner is Joe Dunnigan, the founder of +swappow, an online marketplace that is working to keep board sport products...

Topics: SIA Snow Show

A Holistic Approach to the SIA Snow Show

The excitement for the SIA Snow Show is building. It seems like just yesterday that we were all dashing from meeting to meeting-building key partnerships, or sitting in on industry specific seminars on how to speak to millennials, mitigate the risk of no snow, and educate on avalanche safety.

Topics: SIA Snow Show, OIWC

Industry + Intelligence Keynote Speaker Announced!

Wow – just 3 more days ‘til the 2016 Snow Show! And if you’re attending Industry + Intelligence, make that 2! After hearing the rave reviews from last year’s inaugural Industry + Intelligence education day, industry insiders know that heading to Denver a day early pays off big. This free day of...

Topics: SIA Snow Show

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Return to SIA

Kathleen Gasperini, B4BC Co-Founder and Executive Director 

Topics: SIA Snow Show

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