SIA Summer Snowdown Brings a Successful Day of Networking, Reconnecting, and Dreaming of the Season Ahead

The 2015 Summer Snowdown was a great success, with lots of time for leisurely chatting and relationship building inside the cool, airy space at Pillars 38. It was a picture perfect day – brilliant sun, relatively low humidity - a great day for journalists to get out of the office and get a glimpse o...

Topics: SIA Summer Snowdown

Quiksilver's Todd Richards on the Sessions @ SIA

SIA + TWB THE SESSIONS @ SIA Just released: Todd Richards, Quiksilver

Topics: SIA Snow Show, SIA Member

Here's To Our Favorite NYC Summer Reunion - SIA Summer Snowdown

Last night we gathered for a pre-Snowdown happy hour on the incredible rooftop deck at The Press Lounge in Manhattan’s trendy Hell’s Kitchen neighborhood. Between the 360 degree views of the Hudson and the city, the sunset glowing on the glass and metal of the New York skyline, and the great reunion...

Topics: SIA Member, SIA Summer Snowdown

A B2C Lesson on Engaging Your Customer

B2B brands can increase their revenue exponentially when they take a page from the B2C playbook and start making customer engagement a priority.

Topics: B2C, B2B

Save the Date for the Largest Ski/Snowboard Lesson

Friday, January 8, 2016 can be a VERY big day for the snow sports industry. That’s the day that the industry will be going for a world record on the largest ski and the largest snowboard lesson ever taught.

Topics: Snowboarding, Skiing, Learn to Ski and Snowboard Month

Merchandising: Have a Heart - Save a Ski

Many ski and/or snowboard shops have old skis and/or boards lying around. We have all seen snowboard benches, Adirondack style chairs made from old skis and of course we cannot forget the ubiquitous repair shop staple – the shot ski. 

Topics: Retailing, Merchandising

We Are Excited to Announce Nick Sargent as Incoming President

The SnowSports Industries America (SIA) Board of Directors is pleased to announce Nick Sargent as SIA’s incoming President. Sargent, who most recently held the position of vice president of global business alliance at Burton Snowboards, will begin in a transitional role before succeeding David Ingem...

Topics: SnowSports Industries America, Snow Sports Industry

SIA Summer Field Trip: On Vermont’s Craft Brew Trail, a Visit to the Revered Hill Farmstead Brewery

Ah, summer. While we miss the snow, it’s good to take a break and pursue other passions. Like beer. So, over the 4th of July weekend, my sister and I thought what better time to explore one of Vermont’s other great industries, second only to snow sports?

Topics: SnowSports Industries America

Burton’s Jeff Boliba on The Sessions @ SIA 2015

SIA + TWB THE SESSIONS @ SIA Just released: Jeff Boliba, Burton Snowboards

Snowboarder’s Creative Director Pat Bridges sat down with Burton’s Jeff Boliba, VP of global resorts, at the 2015 SIA Snow Show to dive into his role and ways he is making an impact when it comes to retention and overall part...

Topics: SIA Snow Show, Snowboarding

Frendly Gathering Music Festival: Off-Season Consumers, Music and Collaboration

Take a deep breath...this may be a shock...18-35 year olds love music festivals. A melting pot of entertainment, collaboration and relaxation; these gatherings have proven to be an ongoing summer past time for Millennials...

Topics: Snowboarding, Collaboration