Lost in Space: #SIA16 Booth Design

It’s hard to believe that another SIA Snow Show has come and gone.  Yet, here I sit, bags unpacked, going through my pictures from Denver. As I sort through my photos from the show floor, I focus my efforts on pinpointing common themes that start to emerge in the form of color, texture and...

Topics: Merchandising, Retail

Industry Celebrates Snow, Community and Innovation at the 2016 SIA Snow Show and On-Snow Demo

The snow sports community came together Jan 26 - Feb 2  at the largest snow sports industry event in North America, the 2016 SIA Snow Show and On-Snow Demo. Over 18,000 members of the industry were in attendance with 956 brands represented.  Retailers, reps, resorts, brands, media, athletes and...

Topics: SIA Snow Show

SnowSports Industries America Announces Nick Sargent as President

We are pleased to announce the instatement of Nick Sargent as SIA President. Sargent, who joined the organization in August 2015 as SIA’s incoming President, has spent the last five months working alongside exiting President David Ingemie. 

Topics: SnowSports Industries America

Toasting a Bright Future in Trends and Tech at the 2016 SIA Snow Show

Show attendees awoke to a dusting of fresh snow in Denver on Day 4 of the Show and the promise of over a foot falling at the On-Snow Demo at Copper Mountain Resort, reflecting the hopeful mood that enveloped the Colorado Convention Center during the 2016 SIA Snow Show and Sourcing Snow. For an...

Topics: SIA Snow Show

2016 Snow Show Kicks Off with Keynote Inspiration from US EPA Administrator Gina McCarthy

The 62nd annual SIA Snow Show in Denver started with a bang this year as U.S. Environmental Protection Agency Administrator Gina McCarthy opened the Show alongside Aspen Director of Sustainability Auden Schendler. In addition, we welcomed 956 brands, including 110 new and debuting exhibitors,...

Topics: SIA Snow Show

Snowboard & Freeskiing Athletes Take Over Fenway Park on Feb. 11 & 12

Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. "Polartec Big Air at Fenway" will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and...

Topics: Snowboarding, Skiing

U.S. Environmental Protection Agency Administrator Gina McCarthy to Open SnowSports Industries America 2016 Snow Show

We are thrilled to have Gina McCarthy, Administrator of the U.S. Environmental Protection Agency, do the honors of opening the 2016 SIA Snow Show in Denver, Colorado. In Partnership with Protect Our Winters (POW), SIA will host Gina McCarthy as the keynote speaker during Day 1 of the Snow Show...

Topics: SIA Snow Show

Social Trends and Snow Sports: What Are Your Customers Doing? DCIP Social Trends Report Available Now for Download

Understanding current social trends can help players in the snow sports market take full advantage of new opportunities, and help industry brands avoid the pitfalls of missing a trend. The snow sports participant base is young, well-educated and often on the front end of social trends like...

Topics: SIA Research

20 Most Iconic Snowboarding Images of All Time: B4BC Live Online Auction is Open for Bidding

Topics: SIA Snow Show

New Updates: World Class Speakers and Events on Tap for the 2016 SIA Snow Show

We are in full countdown mode for the 2016 SIA Snow Show. With 110 new and debuting exhibitors, inspiring keynotes from world-class thought leaders, and a full week of can’t-miss events, the snow sports community will come together at the 62nd annual Snow Show for trend spotting, business...

Topics: SIA Snow Show


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