Industry Retailers Rising Above and Beyond While Promoting Passion & Growth in Snow Sports

Each year, we honor outstanding retailers in the snow sports industry. These are the industry proponents who rise above and beyond to build relationships, engage customers and support brands, all while promoting passion and growth in snow sports. Retailers are voted on by suppliers and reps. The...

Topics: Retail, SIA Snow Show

Snowboard Rentals Balance Customers’ Diverse Needs & Shop Efficiency

Snowboard rental lineups are offering increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well.

Topics: SIA Snow Show, Snowboard, Snow Show Daily

No Compromise: Backcountry Skis, Boots Shed Weight but Maintain Performance

The AT market continues to grow (5% last season across snow sports and outdoor channels) as more consumers claim first tracks before the first-chair crowd gets a crack at them. More resorts are allowing uphill travel and even setting up designated courses to mitigate risks involved with uphill...

Topics: SIA Snow Show, Snow Show Daily

Snow Sports and Outdoor Companies Thrive in Cloud ERP

People are turning to the great outdoors for sports and recreation in ever greater numbers. A 2015 survey by the Outdoor Foundation found that approximately 141.4 million Americans—nearly half the population—have participated in at least one outdoor activity, be it camping, white water rafting,...

Topics: B2B, Education

Launching the Next Generation of Industry Professionals: SIA Certification Gets Careers Off to a Great Start

It’s no secret that the snow sports industry is changing at lightning speed these days. Online retailing has accelerated, big box stores are growing, and the climate is changing faster than anyone anticipated. Specialty retailers often feel caught in the middle between changing consumer behavior...

Topics: SIA Snow Show, Education

Snow Sports Sales Falter in February

In conjunction with  The NPD Group – Sports and Leisure Trends™, we have released NPD DecisionKey® numbers for August 2015 to February 2016. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

Topics: SIA Research

Athlete Designers: Brands Kick Collaborations With Pros Into Overdrive

Athlete-brand collaborations are nothing new, from Jack Nicklaus-designed golf clubs to Air Jordans. And they’re not new in snow sports, either, with everyone from Shaun White to Tom Wallisch lending their expertise to better apparel, accessories and hardgoods. But lately, it’s kicked into turbo...

Topics: SIA Snow Show, Collaboration, Design

The 2016 SIA Snow Show Rewind is here

Every year, the snow sports gathers for 7 days under the Colorado Convention Center in Denver and Copper Mountain to unveil innovations, collaborate, educate, inspire and deepen relationships that move this industry forward. With over 20,000 Show and Demo attendees, 115 new exhibitors, 733 media...

Topics: SIA Snow Show

The Importance of Inspiring Children To Be The Next Generation of Environmental Leaders

Millions of dollars have been poured into climate legislation with little to show for it. Simultaneously, few resources have been devoted to preparing the next generation with the knowledge and tools they need to effectively address climate change. A study conducted by Yale University revealed...

Topics: Snow Sports Industry, Climate Change, Sustainability

Merchandising: Spring Window Trends from NYC

I recently made a quick trip down to NYC to visit my sister before moving back west.  It also gave me an opportunity to snap lots of photos of spring window displays – photos that I refer to often when needing a creative boost for displays of my own. 

Topics: Merchandising, Retail


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