DIY Wednesday: Spare Tires

It’s officially summer.  A lot of ski and snowboard outdoor shops sell bikes in the summer, amongst other things. 

Topics: Retailing, Merchandising

Recipe For Success

I was reading a National Retail Federation newsletter recently ( that featured an article about a new retail concept store opening this month in the Boston area. 

Topics: Retailing, Merchandising

Implementing California's Paid Sick Leave Law: 10 ACTION ITEMS

As you may know, beginning July 1st, California employers are required to provide paid sick leave.  Below is an Employment Alert from DLA Piper regarding these new requirements. As you know, SIA’s General Counsel, Mark Muedeking, is a Partner in that firm, so if you have any additional questions, y...

Topics: SIA Member

Building a Tribe: To Connect With Millennials, Brands Are Most Successful When They Stop Thinking and Start Feeling

After speaking with many industry leaders, somehow this multi-faceted and sometimes overwhelming issue of how to engage with Gen Y seems to be boiling down into a very simple truth. The snow sports businesses that are most successful on this issue seem to be the ones who aren’t necessarily trying. ...

Topics: SIA Member, snowboarding,, skiing,

GES Achieves Environmental Sustainability Certification

GES exceeds APEX/ASTM Level One certification and achieves Level Two


Topics: SIA Snow Show, SIA Member

3 Runs With Rome Snowboard's Dan (Sully) Sullivan

Unfortunately, it's June so we did not take any runs with Sully but nonetheless, we caught up with Rome Snowboard's Director of Sales on the snowboard community, SIA, his outlook for the 15-16 season and the industry overall. 

LA: How long has Rome been in the industry? What resources or benefits do...

Topics: SIA Member, snowboarding,

Tech Trends Coming Soon to a Mountain Town Near You

Technology is changing the way we ski, ride, bike, hike, and live in the mountains. Whether you're for or against it, the industry is rolling out more and more gadgets to help you hack your fitness, find your way, and share your experiences with the world. Luckily, these gadgets aren’t limited to th...

Topics: snowboarding,, skiing,, technology


A curated video series of key players in snowboarding talking industry, lifestyle, passion and brand.

Launching with Mike West, president and ceo of Westlife Distribution, and the crew from 686, step into The Sessions @ SIA. And just released this week; check out Dakine's Snow Marketing Director Sc...

Topics: SIA Snow Show, snowboarding,

Tennis and Skiing: A Perfect Recipe for Success According to Novak Djokovic

Growing up playing tennis and skiing, I can easily tell you that both sports require agility, strength and quickness. It's a perfect crossover.

Topics: skiing,

Millions of ways to connect, but are you missing the most important one?

Infinite memes. Over 500 million smart phones. 6,000 tweets every second. As technology continues to shift the paradigms of communications, how can we keep up? As employees, as entrepreneurs, as part of a family, as a friend, simply as people. The answer isn’t as elusive as one would think, instead ...

Topics: SIA Snow Show, SIA Member