As I am sure, most of you have seen, today Emerald re-confirmed the date and location that we originally announced for the 2018 Outdoor Retailer + Snow Show. We are also pleased to see that the show will remain in Denver for the foreseeable future! This is great news for our industry! We hope this puts to rest any doubt as to the future location of the show.
SIA brought the Snow Show to Colorado in 2010. Since then SIA, Denver and the state have worked together to build the best platform for the winter business. We should all be proud of what we have created in Denver and take a moment to recognize that the Snow Show was the foundation for today’s announcement.
And as you all know, this didn’t just happen overnight. Long before I came to SIA, the possibility of a consolidated show was a recurring topic. And it was one of my first initiatives when I joined SIA two years ago. I applaud the time, energy and support that the industry has put into making the decision to consolidate. We are excited to see all the benefits that a combined show will bring to the industry, come to fruition.
I also want to recognize the city of Denver. For the last seven years, they have not only been an incredible host to the Snow Show, but more importantly they have been an outstanding partner to SIA and the winter industry as a whole. We are thrilled that we can continue to work with them through the Outdoor Retailer + Snow Show, and that we can continue to grow our relationship with Colorado by making Industry + Intelligence and the On-Snow Demo premier events in the country (and the world!).
As a quick reminder, here are the dates for 2018. 2019 and beyond will be released shortly.
January 24, 2018: SIA Industry + Intelligence Day
January 25 – 28, 2018: Outdoor Retailer + Snow Show
January 29 – 30, 2018: SIA On Snow Demo at Copper Mountain
Once again, congrats to the industry on the show remaining in Colorado and enjoy the rest of your holiday week!
Park City, UT (July 6, 2017) – SnowSports Industries America (SIA) is proud to support the decision for the Snow Show to remain in Denver, Colorado.
Emerald Expositions, LLC (“Emerald Expositions”), a wholly owned subsidiary of Emerald Expositions Events, Inc. (NYSE: EEX), producer of Outdoor Retailer and a leading U.S. business-to-business trade show and conference producer, has selected Denver, Colorado for the site of all Outdoor Retailer tradeshows, including Outdoor Retailer + Snow Show. SIA’s leading industry education day of Industry + Intelligence and the iconic On Snow Demo will be a part of the Denver show.
“SIA is thrilled that the Outdoor Retailer + Snow Show will remain in Denver,” says Nick Sargent, president of SIA. “In 2010, SIA brought the 50 year old Snow Show to Colorado. Since then SIA, Denver and the state have worked together to build the best platform for the winter business, thereby laying the foundation for this announcement. Denver has been an outstanding partner to SIA and the winter industry, and we are excited to help grow the economic impact that the Outdoor Retailer shows and the SIA on-snow demo bring to the state.”
The winter sports industry creates over 695,000 jobs and over $72.5 billion in spending to drive the industry. SIA is committed to an on-the-ground approach to not only supporting the industry, but enabling us to thrive and grow. Being based in Park City, Utah, with staff in VT and the D.C. area, sponsoring the Snow Show in Denver, and supporting our membership worldwide, SIA’s know-how and dedication to the winter sports industry is rooted in locations that support the industry. SIA originally committed to keeping the trade show base in Colorado through 2030, as announced in January, and is excited to continue the commitment through Emerald. As SIA continues to operate the Industry + Intelligence education platform and the On Snow Demo, there are opportunities for a more dynamic and growing outreach to members and the end consumer.
Dates for the 2018 Outdoor Retailer + Snow Show are:
January 24, 2018: SIA Industry + Intelligence Day
January 25 – 28, 2018: Outdoor Retailer + Snow Show
January 29 – 30, 2018: SIA On Snow Demo at Copper Mountain
SIA and Emerald are working on future dates to accommodate the iconic On Snow Demo and Industry + Intelligence events as part of the Outdoor Retailer + Snow Show.
About SnowSports Industries America
SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support and participation initiatives, SIA drives industry growth. Also a producer of gatherings vital to the health of the snow industry, SIA annually hosts the On-Snow Demo/Ski-Ride Fest, the Industry + Intelligence Day. Learn more at Snowsports.org.
Thanks to everyone that joined SIA’s Nick Sargent for our Brandlive video event. One thing we’ve heard from all our members is that “better and transparent communication” is needed and this is one step in getting there! SIA will be providing regular updates, video events and communicating SIA’s successes, challenges and progress through all our channels. Winter is a 365 day / year job and SIA is always in the trenches!
We had a number of great questions, comments, feedback and a few folks simply chimed in to say “awesome!” in regards to the Snow Show being acquired by Emerald Expositions. SIA is in full force moving forward with our work, rest assured! Here are all the questions from the Brandlive event – you’ll notice the first question is how to see it, so if you haven’t, take a few minutes to do so:
Where can I see a replay of the Brandlive webcast?
For more information on the sale of the Snow Show and other related information, watch: http://sia.yourbrandlive.com/c/sia-snow-show-announcement-meeting
What are the definitive dates for the January 2018 combined show in Denver?
January 25-28, 2018, are the definitive dates. The on snow demo is January 29-30, 2018, at Copper. There was an error in Nick’s Notes. Sorry for the confusion.
How will this affect the summer OR Show and will SIA get more involved in this as well?
At this point, SIA is not taking any role in summer OR. However, we will investigate what options exist for SIA members and will report back.
When can we see the floor plan? Will returning SIA members be given space preference for their prior booth locations at the new OR Snow Show?
The floor plan will be one of the most important elements for the 2018 show. As you can well imagine, with the consolidation of two shows, this will be a major undertaking. While priority/historical placement and booth design will be taken into account as best as possible, SIA will be working with Emerald to ensure that the floor plan is as efficient and effective as possible for the exhibitors and buyers. It is inevitable that some people will be thrilled with the new plan and some will be unhappy, but we will do our best for our members. We look forward to sharing the plan in the coming months, but in the mean time, we appreciate your patience and giving us the time and space to get it done.
Can you eliminate the overlap with ISPO in the future?
We are in regular communication with the organizers of ISPO and do our best to communicate the challenges created by overlap and the need for an efficient global calendar. Ultimately, ISPO sets its own dates.
Will the members see any of the proceeds of the Snow Show?
No, according to SIA bylaws the monies will be reinvested back into the organization. SIA plans to use the funds for the development of tools and programs in support of member business and to help the industry thrive. In the short term, the monies will be managed as follows:
A formal plan will be presented to the SIA board on July 25, 2017. We look forward to sharing this plan with the members when it is approved.
Will SIA be doing Regional Shows?
SIA will be looking at how it can better support and/or compliment the existing regional shows. Education, on-snow demos and consumer activations are all concepts that SIA is looking at providing in the future.
We had a new registration system last year – will we have a new one again?
The combined show will utilize Emerald’s registration system.
If we have not exhibited at the SIA show, are members and normally exhibit at ORWM…can we still book a booth at SIA rates?
To be clear, SIA members can book booth space at last year’s rates until 11:59pmMT tonight (May 31)! Any bookings starting tomorrow, must go through Emerald and are subject to a $2/ sq. ft. price hike (for SIA members) and a much more significant price hike for non-SIA members.
Will the SSL/SMC WSM show be affected?
Emerald has assured us that they have every intention to continue to work with the buying groups/WSM in the same or similar capacity in for 2018 and beyond.
Do you plan to make any changes/improvements to the Copper On Snow?
Yes, it is our intent to expand the Copper Demo. We are in the process of evaluating the options and look forward to sharing shortly.
Is GES the official provider of booth set up’s?
Freeman is the official trade show producer for Emerald.
Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest private equity holder in the snow sports market. Newell held on to Marmot. According to our data projections, Marmot brought in nearly $100M at snow sports retail last season
Right now, private equity companies including Kohlberg, Altamont Capital Partners, and Authentic Brands Group own brands that have about a 10% ($387M) share of snow sports retail market’s sales. About 60% of retail sales in the snow sports market are attributed to privately owned brands (not private equity companies), and the remaining 30% of sales are attributed to brands owned by publicly traded companies like VF Corp, Amer and Columbia Sportswear. The two largest privately held companies in snow sports are Patagonia and Burton but The North Face, owned by VF Corp. is the largest brand in snow sports retail with more than 10% of the total snow sports market share.
Kohlberg and Company’s new acquisitions represent nearly 6% of total snow sports market retail sales. Here are a few points that demonstrate just how significant this acquisition is to the market, particularly in the alpine equipment and snowshoe categories.
According to the Newell Brands press release that hit the wires on Friday, May 26th, Kohlberg & Company, L.L.C. specializes in middle-market investing. Gross proceeds from the divestiture are expected to be $240 million, subject to customary working capital and transaction adjustments. Net sales for the divested business were approximately $330 million during 2016 and annual adjusted EBITDA for the divested business is approximately $25 million. The transaction is expected to close late in the second quarter or early in the third quarter of 2017, subject to customary closing conditions, including regulatory approval. Goldman Sachs & Co. LLC acted as financial advisor to Newell Brands on the transaction.
About Kohlberg & Company
Kohlberg & Company, L.L.C. (“Kohlberg”) is a leading private equity firm specializing in middle-market investing. Since its inception in 1987, Kohlberg has organized eight private equity funds, through which it has raised $7.5 billion of committed equity capital. Over its 30-year history, Kohlberg has completed 70 platform investments and more than 150 add-on acquisitions, with an aggregate transaction value in excess of $10 billion. For more information, please visit www.kohlberg.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.
This press release and additional information about Newell Brands are available on the company’s Web site, www.newellbrands.com.
With many resorts closing this past weekend and winter slowly coming to an end, we are keenly focused on the job ahead. Throughout the spring and summer, we will be working to develop more tools to help strengthen our value to SIA’s members. Focus groups, new research and data projects, educational programs, and a look at consumer facing initiatives are all on our radar.
Also on the priority list is an investigation into what a consolidated trade show landscape could look like. As I have said a number of times, I welcome the opportunity to engage in consolidation conversations, especially those that result in a positive net outcome for our industry. SIA’s mandate is the “help the industry thrive.” Therefore, we are looking at all possible ways to assist members in saving money, reducing stresses on the industry and best supporting the business ecosystem. We will do everything in our power to explore all the options and help chart a positive path forward.
In an effort to help develop a comprehensive future vision for the industry, SIA held our first full-day Think Tank session here in Park City on Tuesday. 16 thought leaders representing different segments of the industry came together to discuss what the industry could look like in 2030. Focusing our sights even shorter, we also spent a good portion of the time together discussing what SIA can do to help the industry by 2020. A lively conversation generated lots of great discussion points, innovative ideas and a general sense of the importance of coming together as an industry. We will be conducting other Think Tanks in different parts of the US as we move into summer. So, stay tuned on that front.
In the meantime, some important notes to keep in mind.
Research, research, research: When was the last time you looked at an SIA research report? Did you know that we produce a wide variety of research reports (available to members and non-members) including: State of the Market reports, Wholesale Sales and Orders Surveys, Industry Trend Reports covering 30 years of participation and sales, Fashion and Social Trends reports and presentations, detailed Consumer Journey Studies, Consumer Profiles for snowboard, downhill ski and Nordic ski and retail market data down to the product level through the 2015/2016 season. And this is in addition to all of the custom research that we can design around your specific needs. Did you know that we have a proprietary consumer panel available to our members? The “Snow Sports Insiders” is a panel made up of more than 10,000 snow sports consumers who are ready and willing to tell you what they think about specific brands and products. SIA makes great efforts to generate research that is relevant to your business, provides a detailed view of the market, and help you make the most effective business decisions…and many of these are available free to members! We know that whoever has the best information wins every time. Check out http://www.snowsports.org/research-surveys to see what’s available or reach out to SIA’s Research Director, Kelly Davis at KDavis@snowsports.org for more information.
What else would you like to hear or learn more about? I’m available and would love to catch up.
Here’s to a prosperous off-season ahead.
Back to the 80’s.
In 1983, Dallas was the number one show on CBS; Risky Business hit it big at the box office and a gallon of milk cost $1.25. For a nostalgic look at how retail used to be, look no further than Frederick Wiseman’s 1983 documentary The Store.
The Store follows the daily operations over the four-week period between Thanksgiving and Christmas in 1983 at the Dallas Neiman Marcus department store that also served as their corporate headquarters.
For nearly two hours, Wiseman’s crew has full access to various departments and it’s employees and management during filming. We get a peak inside the Neiman Marcus culture that was indoctrinated by employees on every level. This allows us a bird’s eye view into what, as one senior VP stated, Neiman Marcus is about. “Neiman Marcus is an institution created to make sales.” Boom.
We are granted intimate access into buyers meetings and saleswomen tending to a regular customer as she tries on different evening gowns. We witness smoke filled marketing strategy sessions (yes- everyone smoked in these meetings!), as well as glimpses of switchboard operators, the guy who changes the light bulbs and hopeful applicants interviewing for a coveted position with NM.
We watch buyers meet with their department staff and share what new products will be arriving. An exercise teacher is brought in to instruct salespeople how to keep cash register fingers nimble by doing hand exercises during the holiday rush as well as perfecting their smiles with smiling clinics. Yes, smiling clinics. How would that go over with your staff in 2017?
Left: A Neiman Marcus salesperson helps a regular customer shop for party dresses. (Photos courtesy Zipporah Films) Right: Texas was reaching a new height of prosperity in the 1980’s. Conspicuous consumption was all the rage.
It’s a look back to a time when store managers, in an attempt to drum up new business, would have their staff call their top three customers within the past 6 months who haven’t been shopping in a while and personally invite them to come visit the store and check out new arrivals. (Sometimes with the lure of free parking on Saturday’s.)
With no Internet nor ecommerce to compete with, the only threat to your business back then was the store down the street. In an effort to retain customers, Neiman’s goal was to become the one stop-shopping destination for its shoppers. Where else could you purchase a $47,000 Russian Sable mink coat (by today’s dollars over $115,000), and pick up a loaf of French bread from the specialty bakery department? Where else could you have your purchases altered on site and purchase a custom made piece of jewelry?
Another interesting segment in the film shows a senior manager discussing ideas for a Washington’s Birthday promotion. In the past he reminds his department heads how old inventory was brought out and marked down further. What if, he proposed, the store brought in new merchandise, “wear now” styles, he explained, for the four-day promotional period and only took a 35% markup? Is this a time this strategy would make sense, he asked his colleagues? He explained that shoppers get brand new styles at a great value, reinforcing the illusion that NM has the best offerings. “We turn the product quickly and then go back to our regular selling model of full price, “ he goes on to state, and our shoppers don’t go to the competition across the street. For an institution built on the foundation of selling, this could be viewed as a radical idea to take a hit on margins, but in the long term would be worth it to build brand equity and loyalty with their customer base.
What lessons can be learned from The Store?
A big thanks to SIA and my readers! Have a wonderful spring and summer! Wishing you the best of outdoor adventures!
To watch the entire film, click on the link below.
To gain more insight into today’s ever evolving retail landscape, click on the link below:
Spring is here and I couldn’t be more thrilled to hear about how the snow continues to be great pretty much anywhere and everywhere you go!
I’m sharing this month’s notes a bit later than usual because we have been waist-deep in planning for the year ahead. Our goal of reshaping the vision and future of SIA to best serve the industry continues to guide how we approach every aspect of the organization. This means we’re looking at how we can revamp membership in order to deliver greater value to our members, taking a deeper dive into research and data (our mission: to provide a greater depth of actionable data), putting together a new and improved Ski Mechanics Workshop and exploring more educational tools for industry stakeholders. And, this is all just a sliver of what we see as potential opportunity for the future! We look forward to sharing all of our plans after our May Board Meetings.
Speaking of the Board, it’s my pleasure to introduce SIA’s newest Board Members. At the annual SIA meeting, these leaders were voted in and confirmed to join the Board:
Chris Licata (Tecnica Group USA); Alex Draper (K2 Sports); Johan Malkoski (C3); Brooke MacKenzie (Kjus); Eric Tung (Fera); Elysa Walk (Burton); and Chico Bukovansky (DaKine). Additionally, Mike Noonan (Marker Vokl USA) was named Chairman.
They join Mike Adams (Amer Sports); Ron Steele (Group Rossignol); Wendy Carey (Seirus Innovation); Mike West (Westlife Distribution); Rhonda Swenson (Krimson Klover); Kim Miller (Scarpa NA); and Mark Muedeking (legal).
We are lucky to have such a diverse and dedicated board. Please remember to thank them when you see them next!
Back to our planning process. We continue to meet with members and talk to stakeholders to gather more info and perspective from across the industry. In April, SIA will host its first Think Tank in Park City. Specific to Utah participants, we will spend the day examining the future of the industry and what SIA can do to better serve our members. It’s our hope to then roll these Think Tanks out regionally and nationally to get as many of you involved in the conversation as possible.
What can you do to get involved in the meantime? Join a committee! We’ve recently updated the committee line-up and are excited to launch them on May 1. These committees include:
We’ve already received several emails from people interested in joining a committee. Please reach out to Bill Stone email@example.com to sign up to join whichever is of most interest to you.
As I mentioned above, we are looking at ways we can enhance our memberships and deliver more value. If you can spare 5 minutes, we would appreciate you completing the following survey about what benefits are important to you: https://www.surveymonkey.com/r/TKPL2S9
And one final house keeping note…..as a benefit to current or new members that pay their annual member dues in full and submit their booth space deposit by May 31, we will honor last year’s show pricing. This is an important heads up, because on June 1, prices will go up. Watch your inbox this week for an email communication specifically about locking in pricing for 2018.
As always, please feel free to reach out with any comments or concerns. Your opinion matters.
Make some turns!
When asked what sort of ski a prospective buyer is searching for, by far the most common answer is “an all-mountain ski.” After all, doesn’t everyone want a ski that at least purports to do everything reasonably well?
Yet all-mountain skis are a relatively new development, appearing for the first time in the mid-90’s. Before then, skilled skiers used race skis as their daily driver as they were the only tools available for the job.
The first hint that the market was about to shift away from racing as the sole paradigm came in the early 90’s, when Salomon redefined the world of high-end skis by creating 3 series of skis, only one of which was meant for racing. The Salomon trilogy was dubbed Equipe, for racers; Force, for freestyle athletes; and EXP, for technical skiers like instructors who didn’t fit neatly into the other two genres.
The market soon embraced the idea of making expensive skis for a variety of skier types, opening the door for the emergence of the all-mountain ski.
As this monograph is in some ways an exercise in nostalgia, I have not limited my top 12 picks as the best all-time, all-mountain skis to the present day but have reached back to include iconic models that emerged since the term “all-mountain” came into common usage around 25 years ago. My picks aren’t necessarily the most innovative or game changing, but they were, for a while, the best at handling any condition the mountain might dish out.
Here then, listed roughly in order of their debut, are my selections as the dozen best all-mountain skis in recent ski history.
Postscript Before you compose some pithy post that will exalt your favorite ski that somehow failed to make this list, please remember that this highly unscientific exercise isn’t meant to identify the very best skis (usually of the race variety), nor the most popular and not necessarily the most innovative or influential. The common thread is that they epitomized versatility in their respective eras.
It’s official…that twitchy feeling we all experience this time of year to dig out our flip flops from storage and bask in some sweet Vitamin D filled sunshine.
It’s the time of year when we start counting down the hours to spring getaways that will keep our minds off mud long enough to make it to summer. There are perks to March, of course. St. Patrick’s Day. March Madness. Daylight Saving Time. Spring skiing! Each month I strive to share affordable and easy to execute visual ideas while offering tips for anticipating shopper’s needs as they embark on spring breaks, like what’s the new hot tent, bike or trail running shoe. Use what you have on hand.
As you unpack new shipments, stash any packing pieces like these corrugated cardboard triangles. There are so many ways to use pieces like this, as seen above painted and attached to a wall to display shoes.
Doesn’t everyone have a garden hose in his or her garage? Think about displaying waterproof jackets, rain gear or spring clothing and footwear.
I don’t suggest attempting the twigs in plastic baggies part, but daffodils are readily available at many stores, and are a symbol of spring. Putting together a simple display like this really makes people smile.
Have a cache of old bikes lying around? Spray paint them!
Head to your local craft store and buy a whole mess of fake flowers. You will use them over and over. Check out the letters wrapped in yarn.
Finally, hit up your reps for spring images. Build your display around striking outdoor destinations, complete with enough product and props to convey a simple story.
So depending where you live (60 degrees in Bozeman today, 3 feet of snow in upstate New York), spring is on its way. Get to it, have fun with new product and head to Pinterest for more great ideas. Spring is a time of renewal, and it’s a perfect time to rev up your visual merchandising routine.