Great Stores Are Still The Best Way To Make Consumers Love A Brand - article by Richard Kestenbaum at Forbes

Posted by Todd Walton on Jan 31, 2017 10:26:59 AM

We met Richard at the SIA Snow Show to talk about what's going on in winter sports retail. His insights came to fruition in this most recent artilce: http://www.forbes.com/sites/richardkestenbaum/2017/01/30/great-stores-are-still-the-best-way-to-make-consumers-love-a-brand/#2c31ea80722c

3 of my favorite points, being a retail zealot:

  • + Almost nothing in consumer products works as well as a great store
  • + Having a great in-store experience is usually the best relationship-builder with a consumer
  • + Being able to see and try products is important (no, make that super important)