SNOW SOURCE

Merchandising: Happy Feet

So I was at a friends house last week. We were outside talking and I spotted two mannequin legs out back behind a shed in their backyard. Of course I couldn’t help myself – “what are you going to do with those?” I asked.  Well, needless to say I took the legs and after trying […]

West Coast Port Congestion is Improving

“West Coast port congestion is improving.” This statement can be heard from just about any of the many freight forwarders in the business. Yet supply chain professionals’ frustrations continue, fueled by the ongoing chassis shortage and trucker strikes affecting the West Coast. It is without a doubt that the ports on the West Coast have […]

SAVE THE DATE: #SIA16

The 2016 SIA Snow Show kicks off January 27 with Industry + Intelligence, a free day of market research and educational seminars. The Show is January 28 – January 31 and the On-Snow Demo/Ski-Ride Fest is February 1 & 2 at Copper Mountain. Join us for the entire industry gathering under one roof.    SIA […]

Take a look back with the 2015 SIA Snow Show Rewind

The vibe, the scene, the happenings all in one place at the Show. The 2015 SIA Snow Show welcomed a record-breaking number of new exhibitors, saw a 50% increase in Sourcing Snow exhibitors, hosted its first ever Industry + Intelligence day and that’s just the beginning. The seminars, parties, events and comradery was unmatched.  With statistics, photos, recaps and more – […]

SIA Board Gathers for Annual Spring Meeting in San Francisco

Earlier this week, SnowSports Industries America (SIA) welcomed three new members to their Board of Directors during SIA’s annual spring meeting, held in-conjunction with the 2015 NSAA (National Ski Areas Association) National Convention & Trade Show (May 3-6) in San Francisco, California. SIA’s newest directors include Erik Snyder of Armada Skis, Ron Steele of Group Rossignol and Kathy McGuire of K2 Sports. SIA also welcomed back Clark Gundlach of Spyder Active Sports, Inc. as […]

Merchandising Monday: Windows Squared

I saw this display this week and loved the idea of a really big window inside a window display.Add curtains like they did here for a homey touch or consider painting the wood a bright crazy color.Then choose what product story you want to tell. SIA’s visual merchandising consultant Ali Levy provides retailers with unique insight on […]

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