Athlete Designers: Brands Kick Collaborations With Pros Into Overdrive

Athlete-brand collaborations are nothing new, from Jack Nicklaus-designed golf clubs to Air Jordans. And they’re not new in snow sports, either, with everyone from Shaun White to Tom Wallisch lending their expertise to better apparel, accessories and hardgoods. But lately, it’s kicked into turbo...

Topics: SIA Snow Show, Collaboration, Design

Retailers, Help Your Technicians Retain Their Expert Skills: Ski and Snowboard Mechanics Workshops Are Underway!

Because the safety of snow sports consumers is always top priority, SIA and NSAA have teamed up once again with Vermont Ski Safety to present the Ski and Snowboard Mechanics Workshops, which begin their 26th season this week. The workshops are led by top binding safety researcher and the...

Topics: Retailing, Retail, NSAA,, Collaboration

Frendly Gathering Music Festival: Off-Season Consumers, Music and Collaboration

Take a deep breath...this may be a shock...18-35 year olds love music festivals. A melting pot of entertainment, collaboration and relaxation; these gatherings have proven to be an ongoing summer past time for Millennials...

Topics: Snowboarding, Collaboration