Product Field Testing Apps

Rapid technology advancements have created a continuous stream of new services geared toward snow sports manufacturers. Now with today's mobile industry, product testing technologies can allow consumers to understand what products will do for them and which products are the best value....

Topics: SIA Member, Industry + Intelligence, B2B

PLM: Implementation and Education

By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each individual category has it's own complexities and engineering challenges.

Topics: SIA Member, Industry + Intelligence, B2B

Snow Sports SEO - New Webinar Friday, May 20th

Did you miss our April 1st webinar on SEO Best Practices for 2016 to Improve Visibility and Stay Protected from Google Penalties?

If so, that’s okay, because on Friday May 20th SIA business service member Colorado SEO Pros will be hosting part two of their webinar series titled, “Tracking SEO...

Topics: Industry + Intelligence, B2B, Marketing, SEO

2016 Snow Show Seminar and Clinic Presentations Available for Download

Miss any seminars at the 2016 SIA Snow Show? Couldn't make it this year? No worries, we have you covered. Topics included: marketing, research, sustainability, trends and sales. Each seminar was designed to touch upon informative key tools for your business, staff and branding. With social media...

Topics: Industry + Intelligence

Industry + Intelligence is Just the Beginning: New “I+I Live” Brings Seminars, Clinics and Panels to the Show Floor

44 days and counting ‘til our tribe convenes in Denver! We can’t wait to see everyone, and we’re hoping that your calendars are filled with all of the seminars and events that will round out your time at the Show and leave you feeling inspired. The educational opportunities begin at the 2016...

Topics: Industry + Intelligence, seminars

Industry + Intelligence Seminars Announced for 2016 SIA Snow Show

We have released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 Snow Show opens at Denver’s Colorado Convention Center.

Topics: SIA Snow Show, Industry + Intelligence

Industry + Intelligence Expands with New Collaboration Between SIA and NSAA

We're looking forward to Industry + Intelligence at the 2016 SIA Snow Show on Wednesday, January 27!

Topics: SIA Snow Show, Industry + Intelligence

SAVE THE DATE | January 27 | Industry + Intelligence

We're super excited to welcome back Industry + Intelligence to the 2016 SIA Snow Show on Wednesday, January 27 (day before the Show opens) after an overwhelming reception at last year's Show.

Topics: SIA Snow Show, Industry + Intelligence

Retail Preparedness – EVM Liability Shift and Inventory Management Guidelines.

I sat down with Scott Smith, the Director of Operations at SIA member company Management One, to get his take on the new credit card processing requirements and inventory shop management.

Topics: Retail, Industry + Intelligence, B2B

What Does Your Marketing Tell Women About Your Brand?

Are you giving women the emotional connection with the outdoors they want from your brand? Women are looking for a brand story they can relate to, identify and engage with — and promote and include — as part of a personal collection of “badges.” One that tells the world, “hey, this is who I am...

Topics: Industry + Intelligence, B2B