The Next Generation of Reps: The Women of Mervin Manufacturing are Passionate about Work, Life, and Spreading the Love of Riding

For our latest installment of the Next Generation of Reps, we thought we’d mix it up a little bit and see what it’s like to be a female hardgoods rep in a field where that is somewhat of a rare thing. According to Nichole Nemmers and Nikki Sternin, it’s awesome! We checked in with them about...

Topics: Reps

Announcing Industry + Intelligence 365: webinars, education & more

We're excited to officially launch Industry + Intelligence 365 – an initiative to connect members, retailers, reps, and industry organizations through shared snow sports content. Throughout the 2015/2016 Season, SIA will offer a variety of experiences for the snow sports industry and Snow Show...

Topics: Retail, SIA Member, Industry + Intelligence, Reps

The Next Generation of Reps, Part Two: Rising Stars From the Pacific Northwest

At the end of each summer, we ask our SIA field reps to choose a few sales reps they think are up and coming in the industry. Our first installment featured Miriam Mudrak, Tanner Rowe and Ben Dubay,  whose names were suggested by our Eastern Sales and Marketing Manager, Ed Wray, and our Rocky...

Topics: Snow Sports Industry, Reps