Why You Should Care about Pokemon GO

It’s a kids’ game!  It’s a waste of time!  And, it may change the world.  It’s just the beginning for technology called augmented reality.

Topics: research

Who Are The Balanced Warriors?

Who is the  Balanced Warrior?  She may have been core in the past, now she has a family, her job has become more important, but she is still an athlete that takes excellent care of herself

Topics: research

Early Season Snow Sports Sales Up 6% in Dollars Sold to $799M

The NPD DecisionKey®  numbers for August to October 2015 have been released, showing healthy snow sports sales in the early season. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

Topics: research

Holiday Shopping Millennial Style: To Draw Gen Y In-Store, Specialty Retailers Gather the Tribe Online

When it comes to holiday shopping, millennials are ready to spend this year.  According to PricewaterhouseCoopers, 47 percent of millennials said they plan to spend more this holiday season, compared to just 25 percent of shoppers ages 35 and older. Additionally, 65 percent of all shoppers plan...

Topics: Retailing, research

The DCIP Deep-Dive on 13 to 30 Year-Olds Highlights Enthusiasm and Opportunity

The Downhill Consumer Intelligence Project includes an in-depth study of young ski and snowboard participants’ preferences and attitudes about downhill skiing and snowboarding.  What we learned is that this group is very positive and enthusiastic about skiing and snowboarding, they are savvy...

Topics: research

How Many People Participate? The Answer Depends on Who, and When You Ask

How many people participate in snow sports? It seems like a simple question with a straight forward answer, so why are there very different answers coming from several different studies? Which one is right?  Why does the Physical Activity Council (PAC) data say there are 11 million downhill...

Topics: research

Snow Sports Participants Numbers Increased in 2014/2015

The preliminary results of the 2014/2015 Participant Survey are in! The preliminary data shows increases in every snow sports discipline except for a small decrease in cross country skiing. There was a 4% increase in the number of snowboarders this season. The number of downhill skiers who...

Topics: research

Psychographics – The Next Level of Information about Snow Sports Consumers

The SIA Downhill Consumer Intelligence Project takes SIA members beyond demographics to give you a complete view of skier and snowboarder psychographics.  Psychographics identify common personality traits, values, opinions, attitudes, interests and lifestyles of defined groups – like skiers and...

Topics: research