The Current State of Snow Sports Retailing - "These are strange and challenging times"

As the lifts stop turning and shops switch gears to summer, it seems like a good time to reflect on the past season and on the current state of snow sports specialty retailing. Shop owners are all feeling the changes that the current era has brought, and many are finding good ways to roll with...

Topics: Retailing, Retail

Home Field Advantage

I’ve written about Liza Cannon, an incredibly talented and visionary visual merchandiser who works for Outdoor Gear Exchange, in Burlington, Vermont.

Topics: Retailing, Merchandising

Retailer Tools: New Year, New Approach to Selling An Experience

With snow falling in most parts of the country, it might be time to revisit some marketing tactics to help drive sales, recruit new customers and to stay loyal to your current customers. We wanted to remind you about some of the free tools here at SIA that we believe can help in any size shop! 

Topics: Retailing, Retail

Holiday Shopping Millennial Style: To Draw Gen Y In-Store, Specialty Retailers Gather the Tribe Online

When it comes to holiday shopping, millennials are ready to spend this year.  According to PricewaterhouseCoopers, 47 percent of millennials said they plan to spend more this holiday season, compared to just 25 percent of shoppers ages 35 and older. Additionally, 65 percent of all shoppers plan...

Topics: Retailing, research

‘Tis the Season for Showrooming: To Combat Online Sales, Snow Sports Retailers are Focusing on their Strengths

Now that the holiday shopping season is underway, snow sports specialty retailers are increasingly finding themselves in the battle of “the bricks vs. the clicks.” But many savvy shop owners are finding ways to work within this new age of retailing, and are keeping their shops filled with loyal...

Topics: Retailing

We’re Dreaming of a White Black Friday: With 69 Resorts Already Open in North America, REI’s #OptOutside Campaign Inspires Us to Get Out on the Snow After Turkey Day

REI, the nation’s largest consumer co-op and specialty outdoor retailer, has announced plans to close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers. Instead of reporting to work, the co-op is paying its 12,000 employees so...

Topics: Retailing

Winter is Coming: Specialty Retailers Say Enthusiasm and Retail Sales are Up in Most Regions

As the lifts start turning at many resorts and the holiday shopping season gets underway, reports from retailers across the country bode well for a great season ahead for snow sports sales. The August and September SIA Snow Sports Retail Data produced by The NPD Group will be released very soon,...

Topics: Retailing, Retail

Small Business Saturday is November 28!

Specialty Retailers can find loads of free helpful images, event suggestions, flyers and social media post ideas to promote Small Business Saturday.

Topics: Retailing

Selling An Experience

Retailer to Consumer Marketing Guide: In-Store Events

Our goals are to keep your customers shopping local, participating in snow sports, and bringing business to the snow sports retailer.

Topics: Retailing, Merchandising, Retail

Retailer Tools: Selling An Experience

Our goals are to keep customers shopping local, participating in snow sports, and bringing business to the snow sports retailer. Remember, The SIA Retailer to Consumer Marketing Guide (RMG) isn’t a be-all, end-all of marketing. There are other practices we don’t offer in this guide that serve...

Topics: Retailing, Retail