Product Field Testing Apps

Rapid technology advancements have created a continuous stream of new services geared toward snow sports manufacturers. Now with today's mobile industry, product testing technologies can allow consumers to understand what products will do for them and which products are the best value....

Topics: SIA Member, Industry + Intelligence, B2B

PLM: Implementation and Education

By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each individual category has it's own complexities and engineering challenges.

Topics: SIA Member, Industry + Intelligence, B2B

College, Snapchat, Wearables, Unfollowing, and Music Insights

Strategy: College Marketing is a Bigger Opportunity Than Most Brands Realize

 It’s time to stop visualizing three 19 year olds sitting under a tree in the campus quad every time you hear “college marketing.” In truth, less than a third of U.S. undergraduates are “traditional” full-time,...

Topics: SIA Member, B2B, Marketing

The Millennial Mindset: The new travel consumer


We know that Millennials are having a massive impact on how we program, position and market resort offerings. Everyone wants the fickle attention of that Millennial customer. But there’s a lot more going on. Millennial thinking is now influencing what Baby Boomers and Generation X travelers...

Topics: SIA Member, B2B, Marketing

3 Runs With Volcom's Global SVP of Product, Dutch Schultz

Like most of us, combining passion and profession is the ultimate perk but for Dutch Schultz, who has been in the industry for 20 plus years, an alternative career was not even an option in his eyes.  Now that's passion.

Topics: SIA Member, Snowboarding

Obermeyer’s Robert Yturri on How Sourcing Snow Brings Value and Builds Partnerships

Sourcing Snow is the one stop shop at the SIA Snow Show for designers, textile experts and production professionals to meet face to face with raw materials leaders and streamline their production process. To get a feel for how Sourcing Snow helps Snow Show attendees find success, we sat down...

Topics: SIA Snow Show, SIA Member, Sourcing Snow

GoPro Shines a Light on NonProfits

GoPro has announced exciting plans to help organizations reach their goals. Plus: The discussion about online harassment reaches a national audience.

In a world of viral videos and short-lived internet content, the pressure to share new, engaging stories can be a burden for nonprofits. Because...

Topics: SIA Member

Stakeholders Meeting Brings Key Industry Players Together to Discuss Buy/Sell Cycle Challenges and Opportunities

The SIA Stakeholders Meeting took place in Denver, September 15 and 16, bringing a diverse group of industry leaders together to discuss the timing of the buy/sell cycle and to facilitate understanding between all facets of the industry. The overall purpose of the meeting was to get all sides of...

Topics: SIA Member, Snow Sports Industry

3 Runs With Krimson Klover's Owner & Designer, Rhonda Swenson

Getting to know our Board Members more in depth through this series has been eye-opening, refreshing and fun! With over 5 years in the industry, Krimson Klover continues to forge ahead in the digital landscape to reach new customers as a small brand. I had the pleasure of catching up with a...

Topics: SIA Member

Announcing Industry + Intelligence 365: webinars, education & more

We're excited to officially launch Industry + Intelligence 365 – an initiative to connect members, retailers, reps, and industry organizations through shared snow sports content. Throughout the 2015/2016 Season, SIA will offer a variety of experiences for the snow sports industry and Snow Show...

Topics: Retail, SIA Member, Industry + Intelligence, Reps