Want to Know Which Hot Trends Skiers and Snowboarders Are Flocking To?

Staying on the forefront of current social trends can help snow sports constituents take full advantage of new business opportunities, and help industry brands avoid the pitfalls of missing a trend. The Downhill Consumer Intelligence Project Report on Social Trends is designed to help SIA...

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Snow Sports Sales Falter in February

In conjunction with  The NPD Group – Sports and Leisure Trends™, we have released NPD DecisionKey® numbers for August 2015 to February 2016. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

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Report on Global Ski & Snowboard Participation Released

Today, Laurent Vanat, an independent consultant based in Europe released the 2016 International Report on Snow and Mountain Tourism that provides an overview of key industry metrics for snow sports resorts.  This report is available for free, to anyone interested at www.vanat.ch

Topics: SIA Research

The December Snow Sports Market Saw Snow in the West, Suffering in the East

In conjunction with The NPD Group – Sports and Leisure Trends™, we have just released NPD DecisionKey®  numbers for August to December 2015. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

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Social Trends and Snow Sports: What Are Your Customers Doing? DCIP Social Trends Report Available Now for Download

Understanding current social trends can help players in the snow sports market take full advantage of new opportunities, and help industry brands avoid the pitfalls of missing a trend. The snow sports participant base is young, well-educated and often on the front end of social trends like...

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Did You Know? Women’s Specific Products were up 4% to $1.4B Last Season. Learn the Story of 14/15 to Gain Insight into 15/16

If you haven’t downloaded the SIA Snow Sports Market Intelligence Report or the Descriptive Summary, now’s the time to get a look at the story of the 14/15 season. If you need detail, you can delve into the numbers on a granular level with the SIA Snow Sports Market Intelligence Report. The...

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Pent Up Demand Makes Early Appearance in Snow Sports Sales

SIA and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey®  numbers for August and September 2015. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers.

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Focused on Your Core Customer? Here’s Why You Might Want to Rethink That Strategy

Our recently released Snow Sports Market Intelligence Report is a treasure trove of data that you can use to refresh or totally reboot your strategies, and here’s a prime example. Focusing on the “core,” the loyal customers who represent the die-hard participant base, is often where snow sports...

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2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and...

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State of the Industry Video Series Tells the Story of 2014/15’s Numbers, Highlighting $4.5B in Sales

 The State of the Industry Video series has been released, telling the story of the 14/15 season’s high and low numbers, including snow sports market sales reaching $4.5B.

Topics: SIA Research