Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

At twenty-one years old, Line Skis can cheers to a job well done. They’ve kept their stride strong and rooted through two decades in an ever-changing, malleable ski industry. They’ve secured themselves as one of the top-five brands with the strongest sales YOY, and have maintained that boutique...

Topics: SIA Snow Show, Skiing, The Sessions @ SIA

Armada Skis Co-Founder Hans Smith on the Growth of the Brand

The Move from Costa Mesa, Calif. to Park City, Utah, the ‘No-Trend’ Focus, and Remaining Rooted in Freestyle Skiing

Topics: SIA Snow Show, Skiing, The Sessions @ SIA

The Future: Technology Meets Snow in 2016-17's Newest High-Tech Accessories

As in all other aspects of life—and whether we like it or not—high-tech gadgets are here to stay in snow sports. And the way skiers and riders are using technology on the snow is changing as fast as the tech itself. What seemed like science fiction just a couple seasons ago is now not only...

Topics: Snowboarding, Skiing, Snow Sports Industry

Over 26,000 Ski and Snowboard Enthusiasts Reveled at Fenway Park in Boston for Big Air Event

When the last pitch is thrown in October and the hot dog stands shut down until April, what is there to do at a baseball stadium? Well, the U.S. Ski and Snowboard Association (USSA), Boston Mayor Martin J. Walsh and Fenway Sports Management (FSM) have the answer: invite the top ski/snowboard...

Topics: Snowboarding, Skiing

Snowboard & Freeskiing Athletes Take Over Fenway Park on Feb. 11 & 12

Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. "Polartec Big Air at Fenway" will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and...

Topics: Snowboarding, Skiing

Fashion and Market Trends for 2015/2016

Last week SIA held its annual market presentation in Boston to the region’s top influencers and journalists. Held at the Boston Seaport Hotel, attendees had to opportunity to easy into the morning with old colleagues and friends while the presentation got off to an early start. Beginning with...

Topics: Snowboarding, Skiing, Snow Sports Industry

SKI Magazine Presents The Snow Report Show with Halley O'Brien

Where funny meets informative every other week, all season long.

Want to know how much it snowed at your favorite resort? Keep movin’. Want a funny, informative view of resorts, events, and happenings in the ski industry? You’re in the right place.

Topics: Skiing, Snow Sports Industry

Dubai To Build World's Largest Indoor Ski Area


Topics: Snowboarding, Skiing, Dubai

3 Runs With Icelantic Skis' CEO, Annelise Loevlie

Ah, summer...a time for snow sports manufacturers to kick back and relax. Not so fast. Annelise Loevlie, Icelantic's CEO is a busy bee, like many of our members, even in the hot summer months. We had the chance to catch up with the SIA Board of Director, wine lover, outdoor enthusiast and all...

Topics: SIA Member, Skiing

Save the Date for the Largest Ski/Snowboard Lesson

Friday, January 8, 2016 can be a VERY big day for the snow sports industry. That’s the day that the industry will be going for a world record on the largest ski and the largest snowboard lesson ever taught.

Topics: Snowboarding, Skiing, Learn to Ski and Snowboard Month