In His Own Words, Eddie Walls Tells the Story of Snowboarding

Who better to tell the history of snowboarding than ledgendary snowboarder Eddie Wall? Well, Air & Style thought the same and allowed Eddie, in his own words, to recount those pivotal moments that brought us here.

Topics: Snowboarding, Snowboard

Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival

Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention

Topics: Snowboarding

Eye of the Buyer: What's Trending in Backcountry Gear According to Retailers

Backcountry riding has an allure that continues to attract participants and drive product innovation. Ski and outdoor shops have traditionally laid claim to this offering at the retail level, but splitboard and snowboard-based brands and retailers have been taking a bite in recent...

Topics: SIA Snow Show, Snowboarding

The Future: Technology Meets Snow in 2016-17's Newest High-Tech Accessories

As in all other aspects of life—and whether we like it or not—high-tech gadgets are here to stay in snow sports. And the way skiers and riders are using technology on the snow is changing as fast as the tech itself. What seemed like science fiction just a couple seasons ago is now not only...

Topics: Snowboarding, Skiing, Snow Sports Industry

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe

In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016. The Festival is gaining attention as the end of season celebration attracting the tribe of winter sports...

Topics: Snowboarding

What Does Snowboarding Need?

One thing the skeptics and pessimists have done well is remind us that snowboarding, as a sport, is not where it used to be. You've heard it before: Snowboarding peaked and then, in the midst of an economic crisis, the numbers - the metrics used to quantify "success" - started to dwindle. It's...

Topics: Snowboarding, Snow Sports Industry

No Lift Ticket Needed

Far from Resorts, Riders Are Shaping the Future of Snowboarding— Often by Returning to Its Roots

Topics: Snowboarding

Shaping A Niche: Customized Snowboards Come to Life Under Mikey Franco’s Vast Knowledge & Attention to Detail

For a niche brand in snowboarding, it’s often difficult to measure ROI in a world that is so focused on the bottom line. Franco Shapes, a small hand-crafted snowboard company based in Jackson Hole, Wyoming, seems to have found that sweet spot, as Founder Mikey Franco’s customized boards pick up...

Topics: SIA Snow Show, Snowboarding

Over 26,000 Ski and Snowboard Enthusiasts Reveled at Fenway Park in Boston for Big Air Event

When the last pitch is thrown in October and the hot dog stands shut down until April, what is there to do at a baseball stadium? Well, the U.S. Ski and Snowboard Association (USSA), Boston Mayor Martin J. Walsh and Fenway Sports Management (FSM) have the answer: invite the top ski/snowboard...

Topics: Snowboarding, Skiing

Snowboard & Freeskiing Athletes Take Over Fenway Park on Feb. 11 & 12

Fenway Park will host a big air snowboarding and freeskiing U.S. Grand Prix tour event on February 11-12, 2016. "Polartec Big Air at Fenway" will feature a 140-foot high snow ramp, taller than the light towers at the ballpark, and bring in athletes from around the world including Olympic and...

Topics: Snowboarding, Skiing