Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

At twenty-one years old, Line Skis can cheers to a job well done. They’ve kept their stride strong and rooted through two decades in an ever-changing, malleable ski industry. They’ve secured themselves as one of the top-five brands with the strongest sales YOY, and have maintained that boutique...

Topics: SIA Snow Show, Skiing, The Sessions @ SIA

Armada Skis Co-Founder Hans Smith on the Growth of the Brand

The Move from Costa Mesa, Calif. to Park City, Utah, the ‘No-Trend’ Focus, and Remaining Rooted in Freestyle Skiing

Topics: SIA Snow Show, Skiing, The Sessions @ SIA

Rossignol's Nick Castagnoli on The Sessions @ SIA

Rossignol’s Nick Castagnoli discusses maintaining a top position in the ski hard goods market, new carbon technology & the decision to consolidate its bindings offering.

Topics: SIA Snow Show, The Sessions @ SIA

Newschooler's Doug Bishop & Slope Style Ski Shop's Chris Krance of Breckinridge Talk the Future of Retail in the Sessions @ SIA

“We’re not your mom and dad’s ski shop,” says Chris Krance, co-owner of Slope Style Ski Shop in Breckenridge, Colo. “We cater to that younger market.”

Topics: The Sessions @ SIA

Patagonia's Jimmy Hopper and Glen Morden Discuss Company Culture, Spurring Activism & Trends Seen at SIA

Patagonia emerges as a clear leader when it comes to creating quality technical product with an eye to sustainability. From its advocacy of environmental protection from our oceans to our mountains, to its efforts to arrest unnecessary consumerism with its Worn Wear movement, the privately held...

Topics: SIA Snow Show, The Sessions @ SIA

What's Next for SIA: New President Nick Sargent Weighs in on the Sessions

SIA President Nick Sargent officially stepped into his new role last month as the 2016 SIA Snow Show came to a close. His predecessor of 39 years, David Ingemie, passed the torch to him in a ceremonial celebration. But Sargent has spent the last several months transitioning into his...

Topics: SIA Snow Show, The Sessions @ SIA

The Sessions @ SIA: CAPiTA’s Blue Montgomery on Clean-Energy Production at The Mothership

It started in 2000 as a company lead by that iconic mantra, “Defenders of Awesome.” A little more than a decade later, CAPiTA had established itself as a design-based snowboard company operating out of Seattle, Washington. It was then that Blue Montgomery decided he wanted to flip the switch on...

Topics: The Sessions @ SIA

Under Armour’s Margaret Mussman on Improving the Brand's Offering With Technical Outdoor Pieces

Under Armour’s Margaret Mussman on The Sessions @ SIA

Growing up riding in Idaho, and then moving to California to pursue a career as a pro snowboarder, Margaret Mussman has seen the evolution of snowboarding and its gear first hand.

Topics: SIA Snow Show, The Sessions @ SIA

K2’s Hunter Waldron on Fostering Innovation & Broadening Brand Reach

K2 Snowboarding has been working to strike a balance of speaking to a more broad, diverse audience. With the introduction of its White Wave campaign, which rolls up into the brand’s overall motto of “Seek and Enjoy,” K2 is hoping to encourage a healthy approachability and attainability factor to...

Topics: SIA Snow Show, The Sessions @ SIA

Rome’s Josh Reid & Paul Maravetz on pioneering a snowboard start-up

In early 2000, Josh Reid and Paul Maravetz—college buddies and fellow snowboarders—took a long, hard look at the marketplace and saw a lot of value tied up in non-snowboarding brands.

Topics: SIA Snow Show, The Sessions @ SIA